Hi! I'm Kaitlyn, a designer & art director based in NYC.
After a short career in editorial design, I shifted my love of print to digital, where I've worked as the sole digital designer at beauty brands Moroccanoil and BECCA Cosmetics. In both roles, I have implemented art direction + design for on-site creative and e-commerce platforms, often independently.
I like creating clean, consumer-driven experiences for all digital platforms, but also exploring visual storytelling through brand identity & marketing collateral. By using minimal color palettes and simple grids, I strive for not only beautiful, but also effective design that communicates a unique story.
When I'm not pixel-pushing, I'm probably drinking cold brew, training for my next marathon, seeing live music or baking sweet potato fries.
I'm a Pittsburgh native & an alumna of Ohio University, where I studied Journalism and Visual Communication.
Want to get in touch? Connect with me here.
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Homepage + about banner photography by Tim Carlo.