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MOROCCANOIl's 2016 digital holiday campaign

I was challenged with implementing both on-set and post-production creative direction for the 12 Days of Gifting campaign at Moroccanoil. After concepting with moodboards and gathering props, I art directed the 2-day photoshoot alongside a photographer and stylist. Each image was taken with e-commerce and social media in mind. After working with the retoucher, I used all images for the campaign across e-commerce and social media. The total revenue exceeded $150,000.

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Project Components

  • Creative Direction + Concept
  • Post-production retouching
  • Eblast Designs
  • Social Media Designs
  • Website Banners
  • Website Dropdown Ads
  • Digital Ads