Lyft’s previous digital gift card faceplates only showed the brand’s logo. The ask was to revise them to better reflect the many occasions and ways Lyft can help our riders celebrate. We wanted to update creative to ensure seasonal relevance and experiment with boosting sales during different times of the year.

I redesigned the creative, honing in on storytelling for each gift-giving occasion. Colorful scenes and characters featuring our signature illustration style added life to the designs, ensuring a recognizable look.

You can find them in the Lyft app, as well as digital external retailers like Amazon, CostCo, Target, Walmart and more.

Assoc. Creative Director: Shasta Talmey
Art Director/Senior Designer: Kaitlyn Richert
Illustrators: Conor Buckley and Superside (Agency)

2023-2024