In late 2024, Lyft and DoorDash finally partnered up, aiming to offer their customers even more rewards through linking their accounts. We needed a breakthrough brand moment that would highlight our shared concept, “Save on both” and drive awareness and business impact.

We would also need to closely collaborate with the DoorDash creative team for consistency and equal representation in the partnership.

From the early project stages, I helped concept a system for both brands to utilize for consistency, including imagery, color, and typography usage that can strategically flex to each use case.

I designed campaign assets via owned channels, OOH, and venue partnerships, meeting Lyft and DashPass users with full-city takeovers across key markets (SF and NY). The campaign was a huge success and resulted in hundreds of thousands of linked accounts and partnership awareness. Now, millions of DashPass members have another great reason to choose Lyft.

Assoc. Creative Director, Copy: Neil Ramanan
Assoc. Creative Director, Design: Shasta Talmey
Senior Designer: Kaitlyn Richert
Senior Copywriter: Meg Loughman

All in collaboration with the DoorDash Creative Studio team