Seamless Subway Ad Campaign 2020

Seamless has been known for years as a bright, consistent presence on the NYC subway trains and platforms with colorful and quippy creative. I led the art direction for our most recent ad campaign, featuring our new membership program, Seamless+. I worked with a small team to conceptualize how we’d bring the iconic Seamless brand to life with a spin that focuses on rewarding diners. The strategy, concepting, writing, and design of the campaign was executed in only 3 weeks, and ultimately seen by hundreds of thousands of New Yorkers. The ads live across the insides of trains and digital screens near the platform. Launch date: March 2020.

Illustrator & Letterer: Loe Lee
Art Director: Kaitlyn Richert
Copywriter: Hank Green

CTA BOARDS: 21 x 22 in.

LONG RUNNERS: 70 x 11 in.

SHORT RUNNERS: 64 x 11 in.

DIGITAL BOARDS: 32 x 55 in.