Grubhub Year in Review Campaign
I helped pitch a campaign idea to present our diners with their top ordering trends of the year. In 2020, we surprised and delighted diners through email while also showcasing state-wide and national food trends. The campaign ignited tons of social conversation from our personalized emails and landing pages. I concepted, designed and art direction the look-and-feel for both the Grubhub and Seamless brands.
Logo lockup
emails
Each diner’s email included personalized data from the whole year. I also created dozens of special badges for our Eating Characteristics section; these were only for diners in the top 1% of each food group.
All food illustrations created by our agency, BBH.
